Yoodo, Malaysia’s newest mobile brand, has launched as the country’s first truly customisable digital mobile service. Built on the premise that the customer knows best, Yoodo brings to market a new and comprehensive mobile offering that gives customers the ultimate choice and control over their plans while delivering simple, clear and engaging customer service.
Yoodo has thrown out the rules of the mobile market and is offering customisable packages across voice, data, messaging and content with up to 1,000 possible combinations. Customers can change, upgrade or downgrade their package at any time via their mobile app. Customers don’t have to choose prepaid or contract, but rather get the best of both worlds with the ability to dynamically add-on or auto-renew as they please. Other highlights of the service include self-registration, immediate SIM delivery, roam-like-home, add-on boosters, rewards, and non-intrusive promotions triggered by location or user preferences.
“Traditional Mobile operators design plans based on what they want to sell the customer, developing various plans and features that don’t fit most customer’s individual needs. We’ve flipped that on its head and enabled users to customise their own mobile plans, with everything done online to give our customers full control, because frankly, they would do it better,” said Farid Yunus, Head of Yoodo.
Customers can order a free SIM via the app or web and have the option of Standard Delivery (within 1 – 3 days) or Express Delivery where the SIM will be delivered within 2 hours. For Express delivery, RM15 will be charged and this is currently available only in the Klang Valley.
Activation of the SIM is done via the app and users will self-authenticate their identity using their IC or passport and facial recognition. They will then have a free hand to customise their mobile plan. Plans can be changed anytime through the app with no fee charged, with the changes taking effect the following month.
The goal is to provide consumers with a simpler, clearer and better overall experience with cutting edge digital products and services. Simpler means there are fewer steps for sign up, changing plans, account inquiries, paying, disconnection and reconnection. Clearer means no hidden charges or contracts, with real-time usage information available through the mobile app. Better means it is more comprehensive, with near-immediate SIM delivery, online community support, number portability, roaming and Wi-Fi tethering all available at launch.
The Yoodo app is universally available for all Android and iOS devices.