With the introduction of the Honor X series, Honor has hit the 40 million units sold mark in the global market. The Honor X series is intended to bring premium smartphone features to the mass market at affordable prices. Featuring a bezel-less design and an 18:9 ratio display, the company’s new flagship device, the Honor 7X, was launched in China in October this year. The model is now available globally.
On 11 November this year, 300,000 units of Honor 7X were sold within the first two hours on Tmall.com, China’s largest online retail platform operated by Alibaba. The phone also also received positive user feedback and sales results globally. Compared to Honor 6X, Honor 7X sales doubled in the first two weeks of its global launch in London, on 5 December.
In India, Honor 7X received overwhelming response from consumers. Three rounds of flash sales with limited number of Honor 7X were announced in India right after the global launch, and 20,000 units were sold out in one hour of each flash sales.
In Russia where Honor is a top-three smartphone brand, the sales of Honor 7X was triple that of Honor 6X in the first two weeks of the global launch, accelerating the already strong momentum in the country.
In the United States, Honor 7X achieved a 250% growth in pre-paid orders from 5th Dec to 14th Dec compared to the sales of Honor 6X during the first 10 days of its debut.
The smartphone is also available for purchase in selected markets, including Europe (United Kingdom, France, Germany, Italy, Spain, Poland, Ukraine and Turkey), Russia, United State, Middle East (United Arab Emirates, Saudi Arabia and Iran), India and Malaysia.