Prasarana has become the latest platinum sponsor for the 29th SEA Games and the 9th ASEAN Para Games. The company also launched the Rapid KL Travel Guide for KL2017 which contains information on its public transportation network to the match venues. The travel guide is available on the KL2017 mobile app, KL2017 website and Rapid KL website.
Minister of Youth and Sports, YB Brig. Gen. Khairy Jamaluddin and the Group Chief Executive Officer of Prasarana , Dato’ Sri Azmi Abdul Aziz took a train from KL Sentral station to the Bukit Jalil LRT Station to attend the launch. The event was also attended by the Chief Executive Officer of the Malaysia Organising Committee (MASOC) Secretariat, Dato’ Seri Zolkples Embong.
Upon arrival at the Bukit Jalil LRT Station, YB Brig. Gen. Khairy and Dato’ Sri Azmi took the opportunity to do a walkabout at the platform which has been decorated with sports-themed promotional items.
Prasarana came on board as a Platinum sponsor for KL2017, a category for contribution of between RM7.5 million to RM15 million. The company will also be known as the ‘Official Public Transport Service Provider’ for the Games. The sponsorship consists of cash, in kind and brand activation programs to support KL2017 marketing activities.
Prasarana’s sponsorship also includes free ride for volunteers and media members with valid accreditations throughout the Games. Apart from that, Prasarana will also offer discount up to 50% for members of the public to use LRT, MRT, Monorail and BRT until 31 Ogos 2017. To support this initiative, Prasarana will also extend its public transportation services during the Games to ease public’s movement to the match venues.
Prasarana will also wrap 50 buses around Klang Valley with KL2017 promotional items as part of the sponsorship deal.
KL2017 will take place from 19th to 30th August 2017 for the 29th SEA Games and 17th to 23rd September 2017 for the 9th ASEAN Para Games.